2025Animela 2025
AVGC-XR · Pop Culture Festival
Animela 2025
Animation, Visual Effects, Gaming, Comics & Extended Reality — India's first AVGC-XR and pop-culture festival, conceived, produced and executed by Work That Works.
Event Management · Mumbai · Est. 2012
Looking to turn events into unforgettable experiences?
Then turn to us. Two decades of event management and branding — connecting creative, content and commerce to transform brands and grow businesses. So sit back, relax, and leave the hard work to us.
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Recent Work
The proof is in the work.
2025
2024MAMI Film Festival
Film · Cultural Festival
MAMI Film Festival
Mumbai's foremost international film festival, 18th–24th October 2024 — coordinated across multiple venues with Indian and international delegates.
2024Mahura Brand Launch
Brand Launch · F&B
Mahura Brand Launch
The market debut of South Sea Distilleries' Mahura, 20th September 2024 — a brand reveal crafted to land with premium consumers and the trade.
Gallery
The energy, up close.
Our Philosophy
More than events. Experiences that endure.
Anyone can book a venue, hire a PA system, and call it an event. We're not that. Work That Works covers everything — concept, logistics, technical production, and live execution — with the same standard at every stage. The big productions and the intimate ones. The ones that take months and the ones that take weeks. Same team. Same obsession with getting it right.
Flagship IP · 2022 – Present
Animela
India's first AVGC-XR and pop-culture festival — Animation, Visual Effects, Gaming, Comics and Extended Reality on a single platform. Multiple editions, a growing community, and an experience category that didn't exist before WTW built it.
Animela is what a blank canvas looks like in this team's hands. The most complete proof of what Work That Works conceives, builds, and delivers at scale.
AVGC-XRFan EngagementImmersive DesignGamingPop CultureExtended Reality
What We Do
A complete offering — every format, every scale.
Track 01
Event Design
& Execution
Work That Works has produced events for some of India's most demanding clients — from international awards ceremonies spanning multiple continents to large-scale festivals, brand launches, and leadership summits. Every format. Every scale. Same standard of execution.
- Corporate & Branded Events
- Brand Launches & Product Reveals
- Conferences & Leadership Summits
- Opening & Closing Ceremonies
- New Media Entertainment
- Stage Musicals & Concerts
- Theme Events & Experiential Activations
- Film & Cultural Festivals
- International Events & Travel
Track 02
Leadership
Coaching
Drawing on two decades of working with India's most demanding corporate clients — from Reliance to the Young Presidents Organization — Archanaa brings her experience to leadership coaching for executives and teams.
Section to be completed by Archanaa
This track needs: a coaching programme description, who it is for, what outcomes it delivers, and how long engagements run. Until then, corporate credentials serve as proof of capability:
- Young Presidents Organization (YPO) — client
- Reliance Industries — "experience and maturity" (Kaushik Roy, President Brand & Strategy)
- Morgan Stanley — client
- TOIFA, IIFA, SAIFTA — international event leadership
- 20+ years managing high-stakes, high-profile productions
Founder
Twenty years. One standard of work.
TOIFAIIFASAIFTAMumbai IndiansMAMITashkent Int'l Film FestivalAnimela
Archana Trasy conceived Work That Works in 2011 — a company built on the principles of Creativity, Consistency and Collaboration.
Over two decades in the industry, she has led several high-profile productions: TOIFA, IIFA and SAIFTA across South Africa and the UK; the launch of the Mumbai Indians; the MAMI Film Festival; the 13th Tashkent International Film Festival; and multiple editions of Animela.
Her team is built around five specialist functions — Creative, Client Servicing, Brand Strategy, Production & Execution, and Non-Fiction Content — to ensure that every project is owned end to end, with no drop in quality between the idea and the delivery.
The Three Principles
Creativity
Generating the most distinctive ideas for your brand
Consistency
Delivering quality without compromise, every time
Collaboration
Partnering with the best in the business to get it done
Testimonials
Heard directly from the people who were there.
“
I worked with Archana when we brought the IIFA Weekend & Awards to Yorkshire and I was chair of the Yorkshire Tourist Board. She is the ultimate professional — does what she says she'll do, does it when she says she will, and does it well. The team found her a delight to deal with, and she knows the 'really big and scary stuff' which not everyone does.
Judith Donovan CBE
Chair, Yorkshire Tourist Board · IIFA Weekend & Awards, Yorkshire
“
Archana Trasy, who has been my colleague at Reliance, comes with a lot of experience and maturity in the field of events, and is particularly strong in organising and executing large events involving Indian and international talent along with the best of resources and equipment.
Kaushik Roy
President, Brand & Strategy · Reliance Industries Ltd.
“
Thank you so much for a successful edition of MAMI. Everyone working on this together is what has made it a success and memorable to all delegates. Would not have been possible without the skills, expertise and professionalism that each of you bring. Together we have created beautiful memories for our city and an event to remember.
Deepti D'Cuna
Director · MAMI Mumbai Film Festival
“
You are a dedicated, focused, hard-working and trustworthy person. I have worked with you for years on various projects and I'm sure you will rock. I wish you all the best for your new venture.
Viraf Sarkari
Director · Wizcraft International Entertainment Pvt. Ltd.
Our Clients
A client list that reflects the scale we operate at.
Our clients respect us as much as we respect them — which is why we continue to serve them with complete dedication, ensuring their visions are executed to the tee.
IIFASAIFTAMumbai IndiansReliance IndustriesMAMIWizcraft InternationalSouth Sea DistilleriesMorgan Stanley
Let's Work Together
Ready to build something unforgettable?
Whether it's a brand launch, a conference, a leadership summit, or something that hasn't been done in India before — bring us the brief. We'll bring the plan, the team, and the execution.