AVGC-XR · Pop Culture Festival
Animela 2025
Animation, Visual Effects, Gaming, Comics & Extended Reality — India's first AVGC-XR and pop-culture festival, conceived, produced and executed by Work That Works.
Event Management · Mumbai · Est. 2012
Looking to turn events into unforgettable experiences?
Then turn to us. Two decades of event management and branding — connecting creative, content and commerce to transform brands and grow businesses. So sit back, relax, and leave the hard work to us.
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Recent Work
The proof is in the work.
“My Memoirs” by Majeed Memon — Book Launch
AniMela Festival 2024 — 1st Edition
The 4-day AniMela revelry encapsulated in 4 minutes. The event saw the participation of 3,500+ passionate creators and enthusiasts from across the nation, along with more than 20 international delegates from Europe, Australia, Iran, and beyond, including filmmakers, creators, developers, distributors, mentors, partners, and studios.
Film · Cultural Festival
MAMI Film Festival
Mumbai's foremost international film festival, 18th–24th October 2024 — coordinated across multiple venues with Indian and international delegates.
Brand Launch · F&B
Mahura Brand Launch
The market debut of South Sea Distilleries' Mahura, 20th September 2024 — a brand reveal crafted to land with premium consumers and the trade.
On the World Stage
Representing India, abroad.
Uzbekistan · 2021
13th Tashkent International Film Festival 2021
We took an eclectic group of talented Indian film actors and movie directors to attend the 13th Tashkent International Film Festival 2021 to represent India. This star-studded participation was facilitated by Cultural & Tourism Ambassador for Uzbekistan in India, Ritu Beri.
The festival brought together celebrated voices from Indian cinema on an international stage — an opportunity to showcase the depth and diversity of Indian storytelling to the world. Work That Works managed the end-to-end logistics, delegation coordination, and on-ground presence, ensuring a seamless and dignified representation of India at one of Central Asia's most prestigious cultural events.
Our Philosophy
More than events. Experiences that endure.
Anyone can book a venue, hire a PA system, and call it an event. We're not that. Work That Works covers everything — concept, logistics, technical production, and live execution — with the same standard at every stage. With decades of experience and a team of industry experts, we have a track record that proves our standing as a partner you can rely on to deliver every project on time and within budget, whether it takes weeks or months, whether it's intimate or stadium-scale.
Successfully producing events requires the right mix of organisational capability and technical expertise — and at WTW, we have you covered from conceptualisation and planning through to cutting-edge sound, video & lighting technology and live execution. From small-scale to large-scale, we believe in delivering unforgettable experiences every single time. We also bring the same rigour to branding work — logo design to product launches, award ceremonies to elaborate dinners — creating content of the highest standards and bringing a knowledgeable perspective of live marketing to the table.
More than events. Experiences that endure.
Flagship IP · 2022 – Present
Animela
India's first AVGC-XR and pop-culture festival — Animation, Visual Effects, Gaming, Comics and Extended Reality on a single platform. Multiple editions, a growing community, and an experience category that didn't exist before WTW built it.
Animela is what a blank canvas looks like in this team's hands. The most complete proof of what Work That Works conceives, builds, and delivers at scale.
AVGC-XRFan EngagementImmersive DesignGamingPop CultureExtended Reality
What We Do
A complete offering — every format, every scale.
Track 01
Event Design
& Execution
Work That Works has produced events for some of India's most demanding clients — from international awards ceremonies spanning multiple continents to large-scale festivals, brand launches, and leadership summits. Every format. Every scale. Same standard of execution.
- Corporate & Branded Events
- Brand Launches & Product Reveals
- Conferences & Leadership Summits
- Opening & Closing Ceremonies
- New Media Entertainment
- Stage Musicals & Concerts
- Theme Events & Experiential Activations
- Film & Cultural Festivals
- International Events & Travel
- Weddings
- Bollywood Star Shows
Track 02
Leadership
Coaching
Drawing on two decades of working with India's most demanding corporate clients — from Reliance to the Young Presidents Organization — Archanaa brings her experience to leadership coaching for executives and teams.
Section to be completed by Archanaa
This track needs: a coaching programme description, who it is for, what outcomes it delivers, and how long engagements run. Until then, corporate credentials serve as proof of capability:
- Young Presidents Organization (YPO) — client
- Reliance Industries — "experience and maturity" (Kaushik Roy, President Brand & Strategy)
- Morgan Stanley — client
- TOIFA, IIFA, SAIFTA — international event leadership
- 30+ years managing high-stakes, high-profile productions
Founder
Thirty years. One standard of work.
TOIFAIIFASAIFTAMumbai IndiansMAMITashkent Int'l Film FestivalAnimela
Archana Trasy conceived Work That Works in 2011 — a company built on the principles of Creativity, Consistency and Collaboration.
Over two decades in the industry, she has led several high-profile productions: TOIFA, IIFA and SAIFTA across South Africa and the UK; the launch of the Mumbai Indians; the MAMI Film Festival; the 13th Tashkent International Film Festival; and multiple editions of Animela.
Her team is built around five specialist functions — Creative, Client Servicing, Brand Strategy, Production & Execution, and Non-Fiction Content — to ensure that every project is owned end to end, with no drop in quality between the idea and the delivery.
The Three Principles
Creativity
Generating the most distinctive ideas for your brand
Consistency
Delivering quality without compromise, every time
Collaboration
Partnering with the best in the business to get it done
Testimonials
Heard directly from the people who were there.
“
I worked with Archana when we brought the IIFA Weekend & Awards to Yorkshire and I was chair of the Yorkshire Tourist Board. She is the ultimate professional — does what she says she'll do, does it when she says she will, and does it well. The team found her a delight to deal with, and she knows the 'really big and scary stuff' which not everyone does.
Judith Donovan CBE
Chair, Yorkshire Tourist Board · IIFA Weekend & Awards, Yorkshire
“
Archana Trasy, who has been my colleague at Reliance, comes with a lot of experience and maturity in the field of events, and is particularly strong in organising and executing large events involving Indian and international talent along with the best of resources and equipment.
Kaushik Roy
President, Brand & Strategy · Reliance Industries Ltd.
“
Thank you so much for a successful edition of MAMI. Everyone working on this together is what has made it a success and memorable to all delegates. Would not have been possible without the skills, expertise and professionalism that each of you bring. Together we have created beautiful memories for our city and an event to remember.
Deepti D'Cuna
Director · MAMI Mumbai Film Festival
“
You are a dedicated, focused, hard-working and trustworthy person. I have worked with you for years on various projects and I'm sure you will rock. I wish you all the best for your new venture.
Viraf Sarkari
Director · Wizcraft International Entertainment Pvt. Ltd.
Our Clients
A client list that reflects the scale we operate at.
Our clients respect us as much as we respect them — which is why we continue to serve them with complete dedication, ensuring their visions are executed to the tee.
IIFASAIFTAMumbai IndiansReliance IndustriesMAMIWizcraft InternationalSouth Sea DistilleriesMorgan Stanley
Let's Work Together
Ready to build something unforgettable?
Whether it's a brand launch, a conference, a leadership summit, or something that hasn't been done in India before — bring us the brief. We'll bring the plan, the team, and the execution.