Media & Testimonials

Heard directly from the people who were there.

Three decades of high-stakes productions leave a trail — in the words of the clients and partners we've worked alongside, and in the press that covered the work. A selection of both, below.

Testimonials

What clients & partners say about us.

Archana is the ultimate professional — she does what she says she'll do, does it when she says she will, and does it well. The team found her a delight to deal with, and she's fluent in the 'really big and scary stuff' that not everyone can handle.

Judith Donovan CBE

Former Chair, Yorkshire Tourist Board · IIFA Weekend & Awards, Yorkshire

Archana Trasy comes with a lot of experience and maturity in the field of events, and is particularly strong in organising and executing large events involving Indian and international talent along with the best of resources and equipment.

Kaushik Roy

President, Brand & Strategy · Reliance Industries Ltd.

You played a very key and active role in the planning, management and execution of our event, and it was a pleasure working alongside you throughout.

Barinder S. Bhullar

Senior Outreach Coordinator · TOIFA, Vancouver

You are a dedicated, focused, hard-working and trustworthy person. I have worked with you for years on various projects and I'm sure you will rock. Wishing you all the best for this new venture.

Viraf Sarkari

Director · Wizcraft International Entertainment Pvt. Ltd.

A super leader, a hard worker and a determined colleague — the kind of friend you can trust with any project, big or small.

Sabbas Joseph

Director · Wizcraft International Entertainment Pvt. Ltd.

Career Milestones

Three decades of landmark productions.

Beyond Work That Works' own portfolio, Archana Trasy's career spans some of the largest live IPs and productions in Indian entertainment — from a global sporting ceremony to the country's first AVGC-XR festival.

2026 & 2024

AniMela Festival

As Co-founder and Event Director, Archana spearheaded India's first international AVGC-XR festival — the 2024 inaugural edition, and the February 2026 edition (Feb 19–22) at Whistling Woods International, run in continued partnership with France's Annecy International Animation Film Festival, including a dedicated International MIFA Campus workshop culminating in pitches at AniMela Mumbai before industry reps from Netflix, Sony and Warner Bros.

2024

MAMI Film Festival

Mumbai's foremost international film festival, 18th–24th October 2024 — coordinated across multiple venues with Indian and international delegates.

2024

Mahura Brand Launch

The market debut of South Sea Distilleries' Mahura, 20th September 2024 — a brand reveal crafted to land with premium consumers and the trade.

2010

Commonwealth Games, Delhi — Opening & Closing Ceremonies

Managed the highly complex opening and closing ceremonies for the 2010 Commonwealth Games in Delhi via Wizcraft — including the "Agni" martial-arts segment, performed alongside the closing ceremony's "Tree of Knowledge" choreography before a global broadcast audience.

2008

Launch of the Mumbai Indians

Headed the events division at Reliance Industries and launched the Mumbai Indians from its inception — the inaugural press conference, alongside Sachin Tendulkar and Reliance leadership, took place on March 8, 2008, unveiling the franchise's name and logo ahead of the IPL's first season.

2011–2012

Sunburn Festival & Percept Intellectual Properties

As COO of Intellectual Properties at Percept from 2011, managed a portfolio of the group's live entertainment IPs — including the Sunburn EDM Festival, Fight Nights (indoor boxing), and Bollywood Live.

2000–2007

The IIFA Awards — Founding & Seven-Year Run

Helped create the International Indian Film Academy Awards in 2000 and managed the property globally for seven years, beginning with the inaugural edition at the Millennium Dome in London — a launch that set the template for Bollywood's global IP expansion.

1996–2000

Historic International Tours — Michael Jackson, Whigfield, UB40

Early-career milestones with Wizcraft that were watershed moments for Indian live entertainment: bringing Michael Jackson to Mumbai in 1996 — recalled by Wizcraft's own co-founders as a defining moment for the company — followed by the Whigfield (1998) and UB40 (2000) India tours.

Media Coverage

In the press.

YouTube

H-Energy FSRU Launch — Event Film

Video coverage of the H-Energy FSRU launch event at JSW Port, Ratnagiri, produced and managed by the Work That Works team.

Variety

Variety: AniMela 2026 to Spotlight Animation, Gaming & Immersive Tech

Variety reports on AniMela 2026 (Feb 19–22, Whistling Woods International, Mumbai), noting its continued partnership with France's Annecy International Animation Film Festival and an international advisory board that includes filmmaker Kiran Rao.

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EVENTFAQS India

EVENTFAQS: AniMela 2026 Returns to Mumbai

A curtain-raiser on AniMela 2026's programming — film screenings, artist talks, a gaming arena, an international VR showcase, and industry sessions on animation, VFX and AVGC-XR.

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CurlyTales

CurlyTales: Mumbai to Host India's First AVGC-XR Festival

Early coverage of AniMela's debut, framing it as India's first international festival dedicated to Animation, Visual Effects, Gaming, Comics and Extended Reality.

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AnimationXpress

AnimationXpress: AniMela Kicks Off with IDC School of Design, IIT Bombay

Coverage of AniMela's partnership with the IDC School of Design at IIT Bombay, bridging student talent with the wider AVGC-XR industry.

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afaqs!

afaqs!: Percept Appoints Archana Trasy as COO — Intellectual Properties

Trade coverage of Archana Trasy's appointment as COO of Percept's Intellectual Properties vertical, overseeing group-owned live entertainment and IP brands ahead of founding Work That Works.

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EVENTFAQS

EVENTFAQS: Archana Trasy Launches Work That Works

Trade press announcement of Archana Trasy launching Work That Works as an entertainment design agency in Mumbai.

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LNG Industry

H-Energy FSRU Launch, JSW Port, Ratnagiri

Press coverage of the May 2018 launch event for H-Energy's floating storage and regasification unit at Ratnagiri, produced and managed by the Work That Works team.

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